Bangkok Hospital Group is rebranding its bone and joint treatment unit in both the domestic and overseas markets, hoping to cash in on expected high demand when the economy rebounds.
The rebranding will focus on promoting the advanced technology available for treatment and surgery, said Dr Pornthep Mamanee, chief of sports medicine,knee and shoulder surgery at the affiliate of SET-listed Bangkok Dusit Medical Services Plc (BGH).
"The department is focusing on developing human resources in this sector to serve the huge demand from local and overseas patients. We will conduct training programmes for technicians and physicians from this year onward," he said."Qualified personnel with the knowledge of new treatments are still far below the actual demand in the market."
New technologies such as robotic surgery and arthroscopy using imaging equipment are minimally invasive and shorten recovery times. Dr Pornthep said treatment times for some conditions were just one or two days compared with more than five days previously.
The department expects the number of patients for the services will rise by 10-15% from 450 last year,70% of whom are foreigners.
Bangkok Hospital opened its bone and joint centre seven years ago and attracted just 20 patients in the first year, but new technology in recent years has encouraged more people to seek treatment.
"Thailand will be another hub for sports medicine within the next few years and we need to accelerate human resource development for this sector in line with other health-care businesses,"said Dr Pornthep.
Only a few state medical schools offer training courses in new technology related to the sector. They include Siriraj Hospital, Chulalongkorn Hospital and Ramathibodi Hospital.
Bangkok Hospital Group, the country's largest private hospital operator, this year has also upgraded and rebranded some other specialty units including neurology, in a bid to raise public awareness during the economic downturn.
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